
Beryl Koltz, LuXembourg - Let's Make It Happen: "The national brand helps make Luxembourg's sometimes lesser-known strengths visible"
Winner of the 2026 Brand Manager award, Beryl Koltz is Head of Brand Image Promotion at the Luxembourg Ministry of the Economy. In this interview, she looks back at the first ten years of LuXembourg - Let's Make It Happen, and discusses the role of the national brand in attracting and retaining talent in the Grand Duchy.
14/7/2026